Adidas HQ, Dubai Design District
Dubai, UAE
Adidas aimed to provide three major improvements for their office relocation from Deira to Dubai Design District: a community that embodies Adidas’ values, giving new life to brand identity, and providing new amenities for employees that anticipate future head count through 2020.
Adidas’ new office and showroom space has achieved its aim of creating ‘Adi-Town’, a community built around the needs of its ‘Adi-Citizens’. A space that is much more than an office and celebrates its location as the Middle East hub.
The design team worked closely with Adidas employees to create meeting spaces that improve the way they work and communicate within the offices, as well as with offices around the world.
The brief supports health and wellbeing for all Adi-Citizens with amenities that improve collaboration and communication such as a café, fitness centre and meeting spaces with integrated video-conferencing technology, enabling staff to seamlessly connect with colleagues all over the world.
The project was awarded LEED Gold Certification in August 2017.
| Location | Dubai Design District, Dubai |
| Type | Commercial fit out |
| Size/Area | 6000 m2 |
| Our Role | MEP Consultant |
| 1. | Acoustic separation (between Adi-Town districts) |
| 2. | Extensive cooling demand |
| 3. | LEED Gold Certification |
| 4. | Combination of Retail and Commercial applications in one space |
| 5. | Lighting Design - bespoke solution |
| Client | Adidas |
| Architect | Perkins+Will |
| Project Manager | JLL |
| Cost Consultant | JLL |
| Contractor | KPS |
Russell Hunter, Principal, Dubai"I'm really proud to have been involved in this forward thinking and creative project, which questions the millennial working environment and ever-increasing focus on connectivity and wellbeing".